Social Marketing Workshop - presentations

Social marketing is a process used to understand people, discover what motivates them, offer a change and promote that change to them.

Most often, it is used to influence an audience to change their behaviour for the sake of improving health, protecting the environment or contributing to the community.

Paths for All hosted this workshop, 9 June 2010, in order to facilitate better practical understanding of how some of the key components of social marketing might be helpful to our networks in promoting behaviour change.

A number of practical case studies were presented alongside workshops and an opportunity to take part in media training.

Link to presentations and handouts.

Please note that the links underneath the word Download below do not work.